
Sid says hello

Navigate our collections
Collection N°1
Engaging storytelling
For
Cheekbone beauty
Helping right the story
The Anishinaabe worldview dictates that we are not separate from the earth. Beauty brand Cheekbone extends those cultural teachings into their business and set out to reclaim the ways Indigenous peoples are represented.
For
Hyundai & United Nations Development Programme
Working for a better tomorrow
A global partnership between Sid Lee, Hyundai, and the United Nations Development Programme, For Tomorrow elevates community-based innovation and sustainability solutions. See how.
By
FAST COMPANY WCI
Standing out at the World Changing Ideas Awards
We’re honoured to be recognized for a second year in a row at Fast Company’s 2021 World Changing Ideas Awards for our work on Build the Vote and For Tomorrow.
For
MAPLE LEAF FOODS
Flipping colour conventions for climate change
For Maple Leaf Foods, we launched six unconventional crayon colours as a way to educate families about the real cost of climate change in Canada. From Freshwater Brown to Forest Black, explore this carbon-zero initiative.
For
Protect Our Winters Canada
Shutting down climate change deniers
We partnered with Protect Our Winters Canada, Canadian universities, and scientific experts to set the record straight—and bury climate change deniers in a Twitter fact avalanche.
Collection N°2
The power of belonging
The Belong Effect By
Sid Lee
Top Community Brands
Every year we use the Sid Lee Belong Quotient to measure how brands participate in communities. Here are case studies for three years worth of top performing brands.
The Belong Effect By
Sid Lee
Bold community strategy
Our research shows that 90% of people will purchase from brands engaged with their communities — when you engage effectively. Download the latest global and Quebec-specific reports.
Put values first
Across our research, Values communities continuously have the highest sense of belonging and the lowest number of brands linked to them. Explore more in this Fast Company webinar with Depop, Hipcamp and Cheekbone Beauty.
By
SID LEE
A Dos of community
We reached the Sunbelt’s college football community and built a brand platform around pre-game rituals. The results speak for themselves.
For
IGA
Gathering over food
Our work for Canadian grocery chain IGA is centred on 1) the brand’s role as a community hub, and 2) on food’s uncanny ability to bring people together. Two of our favourite things.
Collection N°3
Portraits of our people
By
Sid Lee
IDENTITY, SCIENCE, FASHION.
The story of how Yang Shi became a quintessential creative.
By
Sid Lee
Jenn Harper on creating what matters
The essence of Cheekbone Beauty—and of Jenn Harper, the brand’s founder—is a commitment to true authenticity. We asked her honestly: what was it like, working with us?
INTROVERTED, QUEER, BADASS
From managing iconic bands in Toronto to finding her voice in a new language, Krissi Campbell lights up whatever space she enters. Read her story in Clio’s Reinventions column here.
BY
SID LEE
FROM KINSHASA WITH LOVE
Our 3PM series welcomes local rising artists for a song and a snack. Our latest, Pierre Kwenders.
By
Sid Lee
Sasha Velour’s art, and transgression
Drag legend Sasha Velour shares her behind-the-scenes perspective on her creative industry. Read some of the highlights from our magical voyage into all things Velour.
Collection N°4
Design-forward projects
For
CN
Celebrating the brand that built a continent
We rediscovered our routes to turn CN’s centennial into a moving celebration that honoured the railway.
By
Sid Lee
Boosting digital retail access
Retail is now online, but what about communities that don’t have easy access? This round-table discussion explores new solves for the limitations of virtual reach.
For
Maison Mère
From empty convent to collaborative hub
Maison Mère, an iconic defunct convent, found new life as a space for innovation and creativity that celebrates and builds on the past.
For
Color Canabis
High-flying colours
Color Cannabis is more than just a recreational brand of cannabis by WeedMD—it exists to inspire people to be open to the world and all its beauty.
For
Ivanhoé cambridge - Espace C2
Montreal’s beacon of creativity
Overlooking downtown Montreal, the 21st floor of the revamped Fairmont Queen Elizabeth Hotel mixes modernity and tradition by creating a unique conference haven, branded C2.