The Anishinaabe worldview dictates that we are not separate from the earth. Beauty brand Cheekbone extends those cultural teachings into their business and set out to reclaim the ways Indigenous peoples are represented.

A global partnership between Sid Lee, Hyundai, and the United Nations Development Programme, For Tomorrow elevates community-based innovation and sustainability solutions. See how.

We’re honoured to be recognized for a second year in a row at Fast Company’s 2021 World Changing Ideas Awards for our work on Build the Vote and For Tomorrow.

For Maple Leaf Foods, we launched six unconventional crayon colours as a way to educate families about the real cost of climate change in Canada. From Freshwater Brown to Forest Black, explore this carbon-zero initiative.

We partnered with Protect Our Winters Canada, Canadian universities, and scientific experts to set the record straight—and bury climate change deniers in a Twitter fact avalanche.

We made it our mission to question the meaning of community, and, more importantly, to figure out how brands can harness its incredible power.

Want young generations to vote? Convince them on Minecraft. That’s what we did for this partnership with Rock the Vote, a non-partisan nonprofit looking to meet and educate first-time and future voters.

Every year we nerd out on data and use the Sid Lee Belong Quotient to measure how well brands attach to communities. See how some top brands ranked.

TikTok knows how to TikTok, but they were in a (ranch) pickle when it came to other social platforms. Here’s how we helped them trend.

Our work for Canadian grocery chain IGA is centred on 1) the brand’s role as a community hub, and 2) on food’s uncanny ability to bring people together. Two of our favourite things.

Sid Lee Creative Director Isabelle Allard takes pleasure in reinvention and becoming an expert in net-new subject matter on every project. Her motto: dive in and get inspired.

The essence of Cheekbone Beauty—and of Jenn Harper, the brand’s founder—is a commitment to true authenticity. We asked her honestly: what was it like, working with us?

Part of the Sid Lee creative community, Digital Kitchen got Outstanding Main Title Design at the 72nd Emmy Awards for their work on Godfather of Harlem. Let’s uncover the makings of their award-winning recipe.

Our 3PM series welcomes local rising artists for a song and a snack. Our latest, Pierre Kwenders.

Drag legend Sasha Velour shares her behind-the-scenes perspective on her creative industry. Read some of the highlights from our magical voyage into all things Velour.

We rediscovered our routes to turn CN’s centennial into a moving celebration that honoured the railway.

Retail is now online, but what about communities that don’t have easy access? This round-table discussion explores new solves for the limitations of virtual reach.

Maison Mère, an iconic defunct convent, found new life as a space for innovation and creativity that celebrates and builds on the past.

Color Cannabis is more than just a recreational brand of cannabis by WeedMD—it exists to inspire people to be open to the world and all its beauty.

Overlooking downtown Montreal, the 21st floor of the revamped Fairmont Queen Elizabeth Hotel mixes modernity and tradition by creating a unique conference haven, branded C2.

To spark a national conversation on this unsung statistic, Cheekbone launched a not-so-typical product.

A lipgloss collection made from E. Coli, Lead, and Mercury. Watch the video here.

#GlossedOver was generated by Sid Collective, our in-house creative incubator. From there, Sephora Canada adopted distribution and donated all proceeds from Cheekbone Beauty sales in June of 2022 to Water First.

#GlossedOver was featured in over 30 news and beauty sites. Here’s coverage from Elle Canada.