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Collection N°1

Engaging storytelling

Stories are the most powerful way to shape our lives and work. Here are some of our projects that have had a positive impact.
For Cheekbone beauty

Helping right the story

The Anishinaabe worldview dictates that we are not separate from the earth. Beauty brand Cheekbone extends those cultural teachings into their business and set out to reclaim the ways Indigenous peoples are represented.
For Hyundai & United Nations Development Programme

Working for a better tomorrow

A global partnership between Sid Lee, Hyundai, and the United Nations Development Programme, For Tomorrow elevates community-based innovation and sustainability solutions. See how.

Standing out at the World Changing Ideas Awards

We’re honoured to be recognized for a second year in a row at Fast Company’s 2021 World Changing Ideas Awards for our work on Build the Vote and For Tomorrow.

Flipping colour conventions for climate change

For Maple Leaf Foods, we launched six unconventional crayon colours as a way to educate families about the real cost of climate change in Canada. From Freshwater Brown to Forest Black, explore this carbon-zero initiative.
For Protect Our Winters Canada

Shutting down climate change deniers

We partnered with Protect Our Winters Canada, Canadian universities, and scientific experts to set the record straight—and bury climate change deniers in a Twitter fact avalanche.
See what else we’re working on Sid Stories
Collection N°2

The power of belonging

Communities nurture us emotionally—and can deliver incredible business value for brands. Explore how The Belong Effect can help increase brand advocacy and purchase intent.
The Belong Effect By Sid Lee

Top Community Brands

Every year we use the Sid Lee Belong Quotient to measure how brands participate in communities. Here are case studies for three years worth of top performing brands.
The Belong Effect By Sid Lee

Bold community strategy

Our research shows that 90% of people will purchase from brands engaged with their communities — when you engage effectively. Download the latest global and Quebec-specific reports.

Put values first

Across our research, Values communities continuously have the highest sense of belonging and the lowest number of brands linked to them. Explore more in this Fast Company webinar with Depop, Hipcamp and Cheekbone Beauty.

A Dos of community

We reached the Sunbelt’s college football community and built a brand platform around pre-game rituals. The results speak for themselves.

Gathering over food

Our work for Canadian grocery chain IGA is centred on 1) the brand’s role as a community hub, and 2) on food’s uncanny ability to bring people together. Two of our favourite things.
Where does your brand belong? Let's talk
Collection N°3

Portraits of our people

Meet the originators, icons, collaborators and cultural pioneers that are carving out their own lanes in and around Sid Lee’s creative community.
By Sid Lee


The story of how Yang Shi became a quintessential creative.
By Sid Lee

Jenn Harper on creating what matters

The essence of Cheekbone Beauty—and of Jenn Harper, the brand’s founder—is a commitment to true authenticity. We asked her honestly: what was it like, working with us?


From managing iconic bands in Toronto to finding her voice in a new language, Krissi Campbell lights up whatever space she enters. Read her story in Clio’s Reinventions column here.



Our 3PM series welcomes local rising artists for a song and a snack. Our latest, Pierre Kwenders.
By Sid Lee

Sasha Velour’s art, and transgression

Drag legend Sasha Velour shares her behind-the-scenes perspective on her creative industry. Read some of the highlights from our magical voyage into all things Velour.
Get to know us better Meet Sid
Collection N°4

Design-forward projects

Our artisans use craft to cut through the clutter. Here’s a selection of recent work that demonstrates our fiery passion for creating.
For CN

Celebrating the brand that built a continent

We rediscovered our routes to turn CN’s centennial into a moving celebration that honoured the railway.
By Sid Lee

Boosting digital retail access

Retail is now online, but what about communities that don’t have easy access? This round-table discussion explores new solves for the limitations of virtual reach.
For Maison Mère

From empty convent to collaborative hub

Maison Mère, an iconic defunct convent, found new life as a space for innovation and creativity that celebrates and builds on the past.
For Color Canabis

High-flying colours

Color Cannabis is more than just a recreational brand of cannabis by WeedMD—it exists to inspire people to be open to the world and all its beauty.
For Ivanhoé cambridge - Espace C2

Montreal’s beacon of creativity

Overlooking downtown Montreal, the 21st floor of the revamped Fairmont Queen Elizabeth Hotel mixes modernity and tradition by creating a unique conference haven, branded C2.
Dive into our creative realm Check out more work
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