Meet Sid

Glad you’re taking the time to get to know us better.

We are a creative agency working globally from Europe & North America

team

Over 600 multidisciplinary professionals

Our artisans engage today’s consumers across all touchpoints.

They’re caring, progressive, bold, and persevering.

Together, they seek to deepen their understanding of human behavior, while embracing change, technology, and innovation.

Truly engaged leaders

We believe in the power of collaboration to overcome challenges. Our group is led by 50+ leaders with a stake in the game: an unusual but powerful leadership model.

                              

Executive team

Leadership team

kyu, a new kind of collective

As part of kyu, a group of top-tier global creative services companies, we propel our belief that creativity has the power to move the economy and society forward.

Learn more about: kyu

BEworks, C2, Digital Kitchen, Hornall Anderson, IDEO, Red Peak, SYPartners

Sid Lee x YARD: A deep dive into culture

As a content producer and audience aggregator, YARD adds complementary competencies to Sid Lee’s existing business model. With extensive expertise in branded content for young urban consumers, YARD is a key addition to our collective and indeed a natural fit.

Learn more about YARD

thinks

Our beliefs

Collectivism

Relationships we cultivate are built on trust and the removal of boundaries between people and disciplines.

Celebration of creativity

We elevate our creativity to deliver work that matters.

Strategic thinking

Creativity should be rooted in actionable data and best-in-class strategy, leading to solid business results.

Integrated production capabilities

From branded content and digital solutions, to experiential activations and architecture, we have one of the largest in-house teams of builders in the industry.

Agile thinking and making

Unless an outside partner can do it better, we do it ourselves.

story

The story of Sid Lee is a story of embracing change

In 1993, two university graduates with no money, no portfolio, and no job prospects founded their own advertising agency. This agency has repeatedly changed itself over the years to better adapt to consumers, technologies, and markets. 

From Diesel to Sid Lee, from local advertising agency to global creative service firm with world-renowned clients like Cirque du Soleil and adidas, from one Montreal office to five international offices around the globe, Sid Lee’s mission has always been to produce work that is ambitious, impactful, and relevant.

 lee collective

We empower people to create what matters

Sid Collective is a creative incubator that helps fund, produce and, exhibit passion projects of fearless, global artisans. Since we believe everyone benefits from pursuing passion projects, all employees get up to 10% of their time to make those projects happen.

 

Discover Sid Lee Collective