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Discover our work
Collection N°1
ENGAGING STORYTELLING
For
Cheekbone beauty
Helping right the story
The Anishinaabe worldview dictates that we are not separate from the earth. Beauty brand Cheekbone extends those cultural teachings into their business and set out to reclaim the ways Indigenous peoples are represented.
For
Hyundai & United Nations Development Programme
Working for a better tomorrow
A global partnership between Sid Lee, Hyundai, and the United Nations Development Programme, For Tomorrow elevates community-based innovation and sustainability solutions. See how.
By
FAST COMPANY WCI
Standing out at the World Changing Ideas Awards
We’re honoured to be recognized for a second year in a row at Fast Company’s 2021 World Changing Ideas Awards for our work on Build the Vote and For Tomorrow.
For
MAPLE LEAF FOODS
Flipping colour conventions for climate change
For Maple Leaf Foods, we launched six unconventional crayon colours as a way to educate families about the real cost of climate change in Canada. From Freshwater Brown to Forest Black, explore this carbon-zero initiative.
For
Protect Our Winters Canada
Shutting down climate change deniers
We partnered with Protect Our Winters Canada, Canadian universities, and scientific experts to set the record straight—and bury climate change deniers in a Twitter fact avalanche.
Collection N°2
THE NEW RULES OF DESIRE
By
Sid Lee
HIGHJACK CENSORSHIP
Using the allure of the unknown to take a stand against restrictive social media guidelines.
Setting the mood
Creative Directors Céline and Clément Mornet-Landa aren’t f*cking around with the values that foreground SKYN’s messaging. Here’s what they have to say.
By
SID LEE
Places of Intimacy
The collaboration with GQ Magazine that sent 30 couples to hotels all over the world with a simple—albeit cheeky—mission.
By
ADWEEK
INEXCUSABLE EXCUSES IN ADWEEK
For World Aids Day, SKYN brandished their condom packaging with phrases men use to avoid protection.
Collection N°3
Portraits of our people
By
Sid Lee
IDENTITY, SCIENCE, FASHION.
The story of how Yang Shi became a quintessential creative.
By
Sid Lee
Jenn Harper on creating what matters
The essence of Cheekbone Beauty—and of Jenn Harper, the brand’s founder—is a commitment to true authenticity. We asked her honestly: what was it like, working with us?
INTROVERTED, QUEER, BADASS
From managing iconic bands in Toronto to finding her voice in a new language, Krissi Campbell lights up whatever space she enters. Read her story in Clio’s Reinventions column here.
BY
SID LEE
FROM KINSHASA WITH LOVE
Our 3PM series welcomes local rising artists for a song and a snack. Our latest, Pierre Kwenders.
By
Sid Lee
Sasha Velour’s art, and transgression
Drag legend Sasha Velour shares her behind-the-scenes perspective on her creative industry. Read some of the highlights from our magical voyage into all things Velour.
Collection N°4
Let's take a trip
By
SID LEE
Connection, wellness and tech
3 insights from industry experts on the benefits of designing with humans in mind.
By
Sid Lee Architecture
EAST Meets west
Take a peek at Vogue Hotel Montréal’s new common spaces by Sid Lee Architecture. This new addition to the Curio Collection by Hilton is set for a spring unveiling.
Setting the mood
"Designing with a sense of purpose, ingenuity, and storytelling to craft work that shapes the people and places it touches."
- Marie-Elaine Benoit, Design Director
- Marie-Elaine Benoit, Design Director
For
Air Transat
Travel moves us
Life’s most rewarding experiences were the inspiration for Air Transat’s new brand platform and launch campaign.
Capturing the zeitgeist of a city
The W Hotel in Forbes
“In opting for a more eclectic and local approach to luxury, this Marriott hotel sibling is poised to capture the zeitgeist of the city in all its multifaceted glory.”