Shereen Ladha
Shereen is a strategic powerhouse, having shaped the futures of iconic brands including IKEA, Google/YouTube, adidas, and KitKat. Her unique approach blends data-driven analysis with deep cultural insight, ensuring that every strategy she leads not only stands out but also resonates meaningfully with consumers.
Her vision for marketing is inclusive, while embracing innovation and digital/social communication - perfectly aligning with our ethos at Sid Lee. Shereen’s work has earned industry-wide recognition, including top spots on the Creative Report Card from 2021-2024, and a ‘New Establishment Innovator’ award from Strategy Magazine.
Outside of work, Shereen is an accomplished classical and contemporary dancer, choreographer, and artistic director. Her passion for storytelling and community building isn’t just professional - it’s lived, performed, and celebrated, bringing creative storytelling to everything she does.