Head of Strategy, USA
Melissa Cabral’s decades-long career has made a soaring impression on the industry. She’s orchestrated strategies for creative powerhouses, scaled fresh agencies into fierce competitors, and built a series of award-winning teams. Known for her purity of focus and knack for tapping into the true essence of a brand, Melissa’s work has received recognition from the Effies, D&AD, One Show, Clio, and more. She identifies as an optimistic pragmatist, and believes that good work comes from teams who are free to be themselves. Outside of the office she enjoys hiking with her wife, cooking Filipino food, and workshopping her “terrible” golf game.