To highlight the contributions of women who innovate every day and dare to break the rules, this article is part of our portrait series on some of our inspiring creative leaders.
Franziska Erlebach has an easy elegance to her. She’s poised but not tense, and her composure is occasionally challenged by bursts of excitement that widen her eyes. It’s clear that her thoughtfulness has guided her well on the path to becoming a Design Director, and that her aptitude for strategic and creative thinking is what led her to make her mark at Sid Lee.
Growing up in Germany, Franziska wasn’t particularly interested in design; in fact, she wanted to be a veterinarian. But art was all around her, quietly—her mother is an interior architect who teaches ceramics at a nearby university, and her grandfather, a psychiatrist, was often drawing or working on creative projects. She first came across the concept of design school at a job fair and thought she’d give it a try.