Mind Snack: Bite-sized answers to business questions

Part of our creative leadership content series, Mind Snack offers two-minute-or-less answers to today’s most pressing business questions. Our industry experts tackle questions in bite-sized videos, ranging from social media to branding, and production to experiential marketing. Find out what they have to say about the questions that either fascinate or torment today’s businesses.

How can circular design help you deliver your sustainability agenda?

Elisabeth Jamot
Vice-President, Creative Strategy

Why should brands prioritize digital accessibility?

Corina Boland
Senior Director, Growth & Innovation

How can communities drive exponential growth for brands?

Andy Bateman
CEO, Sid Lee USA

How can you best measure a brand’s social media performance?

Jason Berk
Head of Social Media and Digital, Sid Lee USA

How can the sports industry channel the full power of athletes?

Nicolas Van Erum
Managing Director, Partner, Sid Lee Los Angeles

What are the signs that it’s time for a packaging redesign?

Madison Schneider
Senior Designer, Sid Lee Seattle

How should brands manage 1:1 communications during a crisis?

Camille Fortier-Jordan
Group Account Director, CRM

Marie Hamelin
Strategy Director, CRM


How can brands continue to contribute and feed culture in such times?

Ambroise Soulé
Lead Strategist, Yard

How do retailers stay relevant in their communities?

Alex Dimas
Architect, director, commercial division, Sid Lee Architecture

How can managers keep their teams busy, but not too busy?

Richard Jean-Baptiste
Global Head of Studio

How can brands create long term value given the current crisis?

Pauline Rosen
VP, Head of Strategy

How to deliver a successful campaign while working remotely? (video in French)

Mehdi Benali
Managing Director, Sid Lee Paris

What content strategy should a brand adopt during such times?

Jean-François Légaré
Editorial Director

How can a brand maintain its experiential marketing agenda during the pandemic?

Nicolas Van Erum
Managing Director, Partner, Sid Lee Los Angeles

What are the production options when social distancing is mandatory?

Magali Loiselle
Head of Production

What content should brands produce during the time of COVID-19?

Jean-François Légaré
Editorial Director

How should brands optimize their digital presence during COVID-19 time?

Justine Trudeau and Pier-Luc Beaulieu
Group Account Directors

From the same series, also watch Mind Sparks, our thought-provoking roundtables that deep-dive into the business realities and issues of some of the most promising categories.