Circular Design for Fashion
Designers of all kinds share the responsibility to prioritize sustainability in our work, including fashion. As leading authorities on circular design practices, our partners The Ellen MacArthur Foundation have made it their mission to create a system where waste is eliminated, resources are circulated, and nature is regenerated.
In this pursuit, they commissioned us and renowned designers from around the globe to co-create Circular Design for Fashion: the ultimate guidebook for reimagining the fashion industry.
Making art from solutions
The design of the book was inspired by sewing stitches, patterns and symbols related to the world of couture. Each section was designed to reflect a unique fashion collection. EMF’s brand colours each represent a facet of their project; from purple for fashion to yellow for design.
“We chose to deboss type on the cover in order to evoke a minimal footprint,” explains Marie-Elaine Benoit, Design Director. “We also opted for a smaller-sized book to ensure it could fit in a briefcase for travel. We wanted this to be something that designers could carry with them and reference—a Bible, of sorts.”
The production of the book held true to its principles. By pairing with sustainable printing organization Seacourt, it was generated with 100% recycled materials, created no paper waste, utilized waterless printing technology, and was powered entirely by renewable energy.