To highlight the contributions of women who innovate every day and dare to break the rules, here’s the second article of a portrait series on some of our inspiring creative leaders.
Christina de la Cruz’s journey to becoming a Creative Director has been full of unexpected and exciting turns. Originally in pre-med studies, Christina’s father encouraged her to drop out and study intaglio printmaking, which eventually led to an introduction to art direction and a career as a creative. Since then, she’s lived in 13 cities across 5 countries and worked in multiple industries, including fashion and tech.
A self-described art and music junkie, Christina constantly seeks out the energy and connections found in galleries, in museums, and at shows (in pre-pandemic times, of course). “It’s the connection you instantly share with the people around you because regardless of whether you’re strangers or not, you get to share that artist or experience.” She believes in the importance of living a life outside of work, having recently studied permaculture as a way of connecting with her community after moving to San Francisco.
Her parents, both medical professionals and immigrants from the Philippines, are also a huge source of inspiration. Christina’s heritage and ethnicity play an important part in who she is as a creative. John Jay, a long-time mentor, has always helped remind her what it means to be Asian in this industry.