Dickies underwent a brand renaissance fueled by the maker movement. Its new campaign by Sid Lee entitled “United by Inspiration, United by Dickies” is its first global initiative, which filmed craftspeople from around the world through Zoom in their studios as they tended to their work. The campaign reinforces the pride and dignity of workers and makers. It authentically shares how they are working right now as social distancing has become the norm, and how inspiration is shared in a variety of ways.
To learn more about this campaign, read the article in Adweek.