Sid Lee LA and The North Face “Move Mountains”

Our Los Angeles team is behind the newest brand platform for The North Face. Move Mountains, celebrates the stories of adventurous, courageous and inspiring women. 

“It was the upmost importance to create a platform and not just a campaign. Moves Mountains is meant to resonate and empower the next generations of explorers both on and off the mountain, and beyond.” — Kelly Quinn, Account Director

The integrated campaign emphasizes the unique universe of each ambassador and offers an insight into their world of exploration through aspiring video content, social activations, and ensures its commitment to equal representation of women in all advertising, social media content.