News

Créa 2018: Collaboration is power

We want to raise our awards to our clients. Because, by believing, like us, that creativity is a strategy in which we must invest, we share our 33 Prix Créa— including 13 Grands Prix and the Grand Prix Créa 2018 for Loto-Québec’s Lotto 6/49 Les Perséides campaign—with them. The official celebrations were held at the Infopresse gala to recognize the best in Québec’s marketing, communications and advertising industry. 

Of course, luck is everywhere. But you can also make it happen. We are very lucky to collaborate with clients who grant themselves the means to achieve their ambitions and expand on ideas. These collaborations enable us to design experiences rooted in culture and people’s lives. How did we luck out? By being their creative business ally.

Grand Prix Créa 2018

Les Perséides, a unique social media initiative, rose above the rest and was named Québec’s best creative advertising campaign.

We wanted to show how luck is all around us through the magic of seeing a shooting star. So, in August, a team of fantastically vigilant technicians set up for a night at Parc national du Mont-Mégantic. Thanks to Facebook Live (and an amazing ultra-HD camera), users could follow the Perseids meteor showers and wish on the stars that shot through the sky. 

Here is the list of projects, campaigns and initiatives created by our artisans and clients recognized at the Créa awards ceremony.

GRAND CRÉA 2018 – Loto-Québec, Lotto 6/49 - “Les Perséides”
social media, unique initiative

GRAND PRIX – Loto-Québec, Lotto 6/49 - “#TuDevraisAcheterUn649"
integrated campaign

GRAND PRIX – Loto-Québec, Lotto 6/49 - “Les valises”
creativity, special event

GRAND PRIX – Loto-Québec, Lotto 6/49 - “Voleur/Volés”
single tv, product

GRAND PRIX – Loto-Québec, Lotto 6/49 - “Bébé de l’année”
newspaper advertising, unique piece

GRAND PRIX – Loto-Québec, Lotto 6/49 - “Les Perséides”
social media, unique piece

GRAND PRIX – Loto-Québec, Lotto Max - “Bail/Pilates” “Hot Dog/Vidanges”
tv campaign

GRAND PRIX – Loto-Québec, Walking Dead - “Le fridge à bières”
indoor advertising, unique piece

GRAND PRIX – Vidéotron - “Le foyer”
tv single, service

GRAND PRIX – Vidéotron le Superclub - “promo Popcorn”
radio, single

GRAND PRIX – Molson - “Les dépanneurs”
creativity, brand experience

GRAND PRIX – Molson - “Les dépanneurs”
indoor advertising, campaign

GRAND PRIX – The North Face - “Walls Are Meant for Climbing”
outdoor advertising, campaign

GRAND PRIX – The North Face - “Walls Are Meant for Climbing”
creativity, outreach

PRIX ARTISAN – Loto-Québec, Lotto 6/49 - “1982"
direction, Nicolas Monette

PRIX – Loto-Québec, Lotto 6/49 - “Stationnement”
creativity, brand experience

PRIX – Loto-Québec, Lotto 6/49 - “1982 ”
single tv, product

PRIX – Loto-Québec, Lotto 6/49 - “Café” “Voleur/Volés” “1982”
tv campaign

PRIX – Loto-Québec, Lotto 6/49 - “Foin/Trio/Chat”
non-tv campaign

PRIX – Loto-Québec, Lotto 6/49 - “1982”
social media, unique initiative

PRIX – Loto-Québec, Lotto Max - “Vidanges”
single tv, product

PRIX – Loto-Québec, Lotto Max - “Musée”
indoor advertising, unique piece

PRIX – Loto-Québec Walking Dead - “Le fridge à bières”
creativity, brand experience

PRIX – Vidéotron - “Les Brothèses”
creativity, sponsorship activation

PRIX – Vidéotron - “Rachat de contrats”
creative media

PRIX – Vidéotron - “St-Clin-Clin-des-Meu-Meux”
social media campaign

PRIX – Vidéotron - “St-Clin-Clin - Show en direct”
social media, unique initiative

PRIX – Molson - ” Le frido Tablette ”
indoor advertising, unique piece

PRIX – The North Face - “Nuptse”
non-tv film, unique piece

PRIX – IGA - “La campagne du million”
social media campaign

PRIX – RONA - “De là à là ”
radio campaign

PRIX – Enerkem - “Le petit camion”
creativity, special event

PRIX – Parkinson Québec - “Unisson”
Film OBNL