A millennial explains millennials
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Every generation comes of age with different perspectives than the one before it. While it’s dangerous to assume isolated movements or pockets of change are the same across a generation, it is clear there are some profound differences in the values shared by most millennials and those of their parents. These values have a massive impact on how millennials live their lives, what they buy and why they buy it.
Brands invest a lot of effort, money and resources in understanding this elusive target. Give yourself a chance, read our interview with Rebecca Kantar and learn useful insights on how to tackle the challenge brought by millennials’ purchase considerations.
Read the article here.
Brands invest a lot of effort, money and resources in understanding this elusive target. Give yourself a chance, read our interview with Rebecca Kantar and learn useful insights on how to tackle the challenge brought by millennials’ purchase considerations.
Read the article here.