work

Paris Saint-Germain asked us to redesign their digital ecosystem with the objective of setting up a new standard in the sports industry.

Our content-first approach was based on the idea of stories. While most media sites present news in a chronological order, we wanted to organize content by conversations making it easy to digest for the fans. Heavily inspired by new mobile trends (swipe gestures, fast content, full screen imagery), the new Paris Saint-Germain app also features a contextual live bar that displays the most relevant game information depending on time and location.