Glow - Resorts World Las Vegas
Digital Kitchen’s latest work is a stunning piece of media architecture called GLOW, a collection of 5 shows designed to turn heads on the most visually competitive space on earth: the Las Vegas strip.
Resorts World Las Vegas is the first new resort the strip has seen in over a decade, and features some of the largest screens in North America. Digital Kitchen was challenged to bring the property to life in a manner that captured the essence of Vegas as a playground for millions of people from diverse walks of life. So came GLOW.
Beyond neon signs
The five digital artscapes
Las Vegas has a heartbeat. Each night Bellagio’s fountains throttle to the air, The Mirage’s artificial volcano spews fire and smoke, and, now, RWLV joins the chorus with GLOW. Each of the 5 shows employ distinct art styles, ranging from an interdimensional 2D cat explorer to a love story produced by motion captured dancers. Each show is matched with an original cinematic soundtrack. Their shared quality is their optical weight: a stunning burst of psychedelic colour and form.