Absolut invented the artistic collaboration. In 2014, they redefined the concept for Millennials craving unforgettable experiences. Absolut Nights transforms nightlife through the power of art. The program launched with unforgettable experiences in New York, Johannesburg, Berlin, and Sao Paulo.
Since the launch of Absolut Nights, we’ve seen:
- 8% increase in Absolut Facebook fans worldwide
- 10,500 online mentions of #AbsolutNights
- Half a billion media impressions
- 12M visits to online stories
- Media value ROI of 32:1