A multimedia pioneer in Canada, Martin boasts more than 20 years of experience in the field. His progressive views on interactive communications and relationship marketing have profoundly influenced the agency over the years. His love for Montreal knows no bounds, having notably contributed to the birth of C2 Montréal, an essential yearly event centred on creativity and innovation. He has also invested in the Au Sommet Place Ville-Marie project, which was unveiled in 2016. Martin is President of Montreal Passion Vin, a non-profit organization whose mission is to help a Montreal hospital build an Integrated Cancerology Centre. On top of all this, he is a member of the board of directors for the ITHQ Foundation and the Eulalie-Durocher Foundation, where he helps underprivileged children access private education.