This year’s Cannes Lions fell on an electric moment in creative industries. Mostly in part to the fact that the buzzword du jour, AI, is actually buzzing. Compared to ambiguous trends like web3 and cryptocurrency, AI packs a real punch. It’s not just promising to transform the industry—it’s already doing so.
But Cannes isn’t just about trending topics. It’s about celebrating remarkable ideas, tapping into the creative collective, and taking the temperature of consumer culture. In doing so, here’s what our team noticed.