Jason Berk discusses social media live streaming platforms with Digiday
Over the past several weeks, we’ve seen many brands use social media live streaming platforms to launch new series franchises as a way to stay connected with their audiences during the pandemic.
Digiday turned to our Jason Berk, head of social media and entertainment marketing in the US, for his thoughts on this growing trend and to discuss the success of Fox News’ latest series franchise on Facebook Live.
Read the article here.