stories

We are proud to announce that the “Fact Avalanche” our project with POW Canada, is a finalist in the Advertising category of Fast Company’s 2020 World Changing Ideas Awards.

The World Changing Ideas Awards honour the businesses, policies, projects, and concepts that are actively engaged and deeply committed to flattening the curve when it comes to the climate crisis, social injustice and economic inequality.

“It goes without saying that we are very honoured to be recognized by Fast Company on this remarkable list of innovative solutions. As an organization, we aim to use our creativity and innovation to respond to the challenges that we collectively face, “said Vito Piazza, group president of Sid Lee. “We are confident that this nomination will galvanize our artisans across the world to continue to create work that matters and inspire others to use their talent to benefit us all”.

The Fact Avalanche is an online tool designed to counter misinformation and skepticism surrounding climate change and engulf climate change deniers’ tweets in truth. The platform gives a voice to people striving to stop the spread of false information about climate change.

“There seems no better time to recognize organizations that are using their ingenuity, resources, and, in some cases, their scale to tackle society’s biggest problems,” says Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor Morgan Clendaniel, have uncovered some of the smartest and most inspiring projects of the year.”