Sid Lee broadens its business model in the USA

Sid Lee is broadening its capabilities in the United States and would like to welcome Mr. Andy Bateman as the new Chief Executive Officer of Sid Lee USA. In his role as CEO, Andy Bateman will drive Sid Lee’s vision to build the most progressive digital-first creative company focused on orchestrating differentiated and branded end-to-end customer experiences.


Coming directly from his role as national lead partner for innovation strategy at Monitor Deloitte Australia, Andy brings 25 years’ experience in helping international businesses, brands and teams to initiate the changes that spur dramatic growth. With a career across global and domestic roles, as a senior client, agency leader and management consultant, he brings a unique set of experiences and perspectives on how the landscape is dramatically changing for clients and how they can respond to market disruption and transformation. As a leader and senior client advisor he has helped CEO’s, governments, boards and leadership teams come to grips with the increasing impact of new technologies, the drive to customer centricity, the application of data as advantage and support for innovation and growth.

“Sid Lee has always been a disruptor,” said Bertrand Cesvet, CEO of Sid Lee Group. “We thrive in this era where technology continues to disrupt just about any dimension of our lives. To drive results, brands and their creative partners need to push boundaries, to use digital and analog customer experiences that are desirable, frictionless and above all created with humanity and purpose. Andy’s business acumen, combined with his extensive experience in digital, data and consulting, brings new firepower to Sid Lee’s vision,” he added.

To further deepen our clients’ success in this era, a number of kyu companies (of which Sid Lee is a key member) will be joining Sid Lee’s creative community: Digital Kitchen brings its Emmy Award-winning creative force, Hornall Anderson its nearly four decades of successful human brand transformations, RedPeak its leading edge branding strategy and Infrared its content, convening and experience management in entertainment and sports.

“Sid Lee is among the creative industry’s most unique firms. For the past 25 years, they’ve been successfully innovating and pushing the boundaries of creativity by introducing new disciplines, integrating new talents and building a very powerful forward-thinking culture,” said Sid Lee USA’s new CEO, Andy Bateman. “What’s exciting to me is the depth and breadth of talent. From its architecture and design roots to its digital solutions, this is no ordinary creative business. With no legacy of expired agency practices, Sid Lee is a change-maker. This creative firm, now materially enhanced with the talents of Digital Kitchen, Hornall Anderson, Infrared and RedPeak is a incomparable ally for clients looking to digitally reinvent their businesses through exceptional design know-how and creative differentiation. For me personally, this is an incredible opportunity that I just couldn’t resist and a terrific next step in my career journey. It also marks a return to the US after nine wonderful years in Sydney.”