Sid Lee & The North Face Want to Make Earth Day a National Holiday

Sid Lee has worked with The North Face to launch ‘Explore Mode,’ their latest global spring campaign. ‘Explore Mode’ is aimed to get people to unplug from their always-on lives, turn on Explore Mode and connect in real life to the world, each other and ourselves.


As part of ‘Explore Mode’ and The North Face's commitment to sustainability and protecting our planet, they have asked other companies to join their petition (National Geographic, Clif Bar, POW, Headspace to name a few) to help make Earth Day (April 22nd) a national holiday.


Find out more about the campaign here!