Driscoll Reid takes on “We Believe” in Adweek

Gillette’s recent “We Believe” ad is polarizing, to say the least. That’s why Adweek turned to Driscoll Reid, our Executive Creative Director at Sid Lee L.A., along with other advertising specialists to share their perspective on the campaign.

To him, this ad represents a new approach to opening the dialogue surrounding toxic masculinity and the way men can break this vicious cycle. The ad definitely struck a chord for Driscoll.

“As the father of a young son, the ad definitely connected with me emotionally, especially the ending about the kind of man I want him to grow up to be.

Curious to learn more about creatives’ perspectives on this campaign?


Read the article in Adweek.