Sid Lee gamifies Spotify’s Wrapped campaign

Inspired by bingo, Sid Lee and Spotify hosted the largest event for Spotify Wrapped in Canada: Wrapped Bingo.

It was an event showcasing the musical tastes of Canadians and offering offline experiences as fun and interactive as the Wrapped microsite. Inspired by one of Canada's favourite games, bingo, these evenings were hosted by popular comedians Eddy King and Aisha Brown of Montreal and Toronto respectively. Influencers and well-known content creators participated in the game and interacted with their fans on their own platforms.

Find out more about the events here!