Sid Lee LA and Communication Arts discuss The North Face
![](https://cdn.sidlee.com/-/media/sidlee/news/2018/11/tnf_mountain_hero.jpg?h=714&iar=0&mw=1420&w=1268&hash=0CFB3597B902E857FB827B189E64A17C)
For The North Face, Sid Lee LA explores a mindset, creates an authentic brand story, and inspires a whole new generation of explorers – but how do we capture all of that in 15 seconds while filming on top of a snowy mountain in Chile, in the middle of summer?
Find out more behind the campaign’s creative process.