Sid Lee ignites creativity at Fast Company’s Innovation Festival

Phil Meunier hosted a workshop at Fast Company’s Innovation Festival. He shared his perspectives on developing work in a way that matters, resonates with consumers, and adds value to a client’s business.

Closing the atelier on a fun note, he illustrated that concept by leading the group in the building of a cocktail using the same methodology and pillars Sid Lee approaches all of its projects with: The Creative Credo. Assisted by a mixologist, the “Double Play”, came to life using: context, breaking a rule, art factor, and a culture-shaping touch.

Did Baseball fans catch that the World Series was the context?


To learn more on our Credo, click here.