Displaying mattresses under the world’s most beautiful ceilings

It’s been said that we spend a quarter of our lives in bed, and the ceiling is the last thing we look at before we fall asleep.

This is how the idea for “Les Plafonds Vus par Tréca” came to be: to display the brand’s iconic Impérial Air Spring mattresses under the world’s most beautiful ceilings.

For Sid Lee Paris, who was behind the idea, the stunt allowed people to not only test Tréca’s luxury mattresses in lavish settings (like the Opéra Garnier in Paris), but to rediscover these settings from new vantage points.

Stéphane Soussan, Creative Director at Sid Lee Paris, talked to CB News about the stunt.

Read the article at CB News. (French)