When we create for unreasonable expectations in retail, everybody wins

Retailers can’t survive, much less thrive any longer simply having a large number of stores in the right locations and yet being mediocre on experience, decent in quality and having a fair price. The brands that rise to the occasion, those that are designed to behave unreasonably win.

Read the article here.

https://medium.com/insights-by-sid-lee/when-we-create-for-unreasonable-expectations-in-retail-everybody-wins-3ac9031faa24#.2r0rta3hg