Sid Lee Dives into Data Visualization

Sid Lee wanted to step up its data-collecting game. While some measure fans and likes, we wanted to go deeper and know what succes looked like. So, we partnered with Dive Networks to install a closed-circuit data visualization network in our Toronto office. The platform curates real-time data relevant to a brand and presents it as content on multiple digital displays so the entire office can keep up to date. Our goal is to make real-time marketing intelligence accessible and even fun for everyone in the agency. The partnership was launched around our new work with Axe White Label, and proven to be a great asset as the analytics will be used to build a strong launch campaign for the product.

Based on that success, we will extend the offer to other clients and offices.

Read Strategy's article to learn more.