The Transformation Agenda
At Sid Lee, we talk a lot about change and the need for transformation. But what exactly do we mean by that? Bertrand Cesvet, Executive Chairman and Partner, recently took a few minutes to share his thoughts on just how Sid Lee aims to help clients transform their marketing activities into powerful experiences at all contact points. The video was recorded at 8 Queen, Sid Lee's innovation space. Have a look!
About Bertrand Cesvet
Bertrand leads many client relationships, heads the global strategy group, and counsels clients on how to transform their businesses and brands. He is the author of “Conversational Capital: How to Create Stuff People Love to Talk About”, has more frequent flyer miles than you need to get to the Moon, enjoys a good challenge (including Iron Chef cook-offs), and always (and we mean always) says exactly what he thinks.
About Bertrand Cesvet
Bertrand leads many client relationships, heads the global strategy group, and counsels clients on how to transform their businesses and brands. He is the author of “Conversational Capital: How to Create Stuff People Love to Talk About”, has more frequent flyer miles than you need to get to the Moon, enjoys a good challenge (including Iron Chef cook-offs), and always (and we mean always) says exactly what he thinks.