Creative Week - The One Show

Last week, I travelled to New York to participate in the One Show – an event that is quickly becoming a must-attend in the industry, if you ask me. Here is a brief recap of my experience.

Overall the One Show had a lot of impressive work. There seems to be a big trend where brands activate their platforms to inspire social change for the greater good. This is a very encouraging sign in our business in this day and age.

The advantage of the One Show is that you get all the golds from each discipline combined - the adverts, interactive, social, design and product innovation - all in a two-hour blitz. The final show was hosted by Alec Baldwin, who was quite funny.

All in all, a lot of interesting work, but these are the top three projects that caught my attention:

1. Innovation: Outdoor British Airways Magic of Flying – Really crazy media buy.
2. Physical Product A.C.Camargo, Cancer Center Superformula to Fight Cancer – This one will inspire you, or at least, I think it will.
3. Spatial Design: Indoor Olfa Cutter Cut to Build – Just crazy!

About Creative Week

Creative Week is the preeminent festival showcasing the intersection of advertising, innovation, and creative thinking. Launched by The One Club in 2010, Creative Week is home to The One Show, Young Ones Competition, Creative unConference, and many other provocative presentations, panels, workshops, and exhibitions.  

This year’s Creative Week converged from May 5 to 9 in New York City and the theme was Creativity for the Greater Good. More info here.