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Over the years, fantasy sports websites have become increasingly busy and homogenous. For Yahoo! Fantasy Football, we created the campaign “Feel The Wins.” This multimedia campaign included reactive social content, banners and TV ads, along with web films narrated by Bob’s Burgers and Archer star H. Jon Benjamin.

The campaign brought the fun of the Internet back to the fantasy sports world by celebrating the variety of different wins that fantasy managers can experience every day — even those who don’t ultimately win their league.