Fundamentally, our goal was to create a dynamic social campaign that evolved and grew alongside the fan base. This meant going deeper than just teasing the game. To set the stage, we reignited the Harry Potter fandom culture on the internet by engaging with memes, hosting trending topics, and encouraging fan participation whenever possible.
Listening to and taking part in these conversations enabled us to truly immerse ourselves in the fanbase and provide the exact snippets of content they wanted to see most. This key information empowered us to craft a series of captivating assets like potion, spell, and beast demonstrations, an “Unauthorized Guide to Hogwarts” video replete with in-game secrets, and much, much more.
Throughout the campaign, we kept the magic alive at key industry events like Sony’s State of Play and Gamescom’s opening night.
