Watch Dogs 2: Predictive World



For the launch of the video game Watch Dogs 2, we created "Predictive World", an interactive digital experience with an advanced virtual system that predicts users’ profiles based on their digital footprint. Developed in collaboration with the Psychometrics Centre of the University of Cambridge, the virtual system uses more than 6 billon open data points collected all over the world to reveal highly accurate individual predictions and their impact on the user’s life.