Move Mountains

The North Face

The North Face wanted to celebrate adventurous and courageous female explorers and showcase the incredible accomplishments of athletes, scientists, artists and activists in order to inspire girls and women everywhere.

Move Mountains is a global initiative rooted in empowering the next generation of explorers and includes a multi-year outdoor adventure in collaboration with Girl Scouts of the USA; a platform for sharing more stories of women in exploration; and a business commitment that affects everything from representation in advertising to investment in product design, renewed focus on employee development and ensured closure of the gender pay gap on the athlete team.