Le Savoir

Stella Artois

Stella Artois' goal was to become the beer synonymous with progressive dining experiences, so we helped them create their largest every proprietary experience platform called Le Savoir. The platform stretched from a series of global ticketed events, to social content, at-home hosting kits, and even an interactive music video made in collaboration with The Roots that used experimental psychology to change the flavors in a Stella Artois.