To celebrate Australia’s resounding “yes” vote in favour of legalizing same-sex marriage, SKYN released a special film entitled “Yes Yes Yes.” The film shows interviewees on the street expressing their enthusiasm for the vote in one word: “Yes.” As the video progresses, the “yeses” increase in frequency and intensity, hinting at an orgasmic finale.
The brand rounded out the operation with an e-commerce activation, matching the percentage of “yes” votes with a 61.6% discount on all online purchases of SKYN products. The initiative was so successful that the entire online store sold out in under six hours. While SKYN helps Australians scream “Yes!” in the bedroom every day, this initiative was geared at allowing them to express their joy and elation over this momentous occasion Down Under.
