During the Rio 2016 Olympic Games, we had an opportunity to build brand awareness and create buzz around the next generation of SKYN condoms, made with ultra-thin SKYNFEEL material. With the world’s attention drawn to all things Olympic, performance apparel and technological innovation were hot topics. We took advantage of this momentum to create our own piece of performance wear using the ultra-thin, ultra-strong SKYNFEEL material: a one-off piece of sporting gear designed to spark conversations around the brand and the material in a way that no other condom brand could get away with.