Next is Now

Samsung Galaxy

 

Samsung is one of the most iconic innovators our world has ever known. Our campaign needed to be as innovative as the products, in order to capture the attention of an audience who is becoming more desensitized to innovation by the day.

Challenge

Capture the attention of an audience who is becoming more desensitized to innovation by the day.

Transformation

Twenty days, ten cities, and a legendary journey. Next is Now featured three “Now Moments”, putting the smartphone features to the test like never before.

Impact

Over 10,000,000 YouTube views
285,000 Likes
160,000 Video sessions
60,000 Unique impressions 
Average   desktop session, over 3 minutes
Average smartphone session, over 5 minutes
Average  tablet  session, over 7 minutes