Made By Pros
We created an interactive video clip to shine a spotlight on local professionals featured in the Yellow Pages and help them attract the attention of consumers in the face of bigger brands.
Seen in the press, online and on TV. The track My Toy has been performed on most of the biggest French talk shows and has been in the French top 5. The content linked to My Toy has been seen over 1,2M times on Youtube. 2,5M on Facebook and 4,6M on Twitter, for a total of 8.3M – comparable to the results of a big advertiser’s media campaign.