Every year in Quebec, a spectacular meteor shower is visible in Mount Megantic. Unfortunately, it’s quite a distance from the province’s major cities.
So, Lotto 6/49 sent a team of technicians armed with an Ultra-HD camera to film the event and broadcast it in real time on Facebook Live. Every time a shooting star appeared on camera, the technicians activated a short message that appeared on the screen suggesting that viewers make a wish.
A meter calculated the total number of shooting stars, and users could buy a Lotto 6/49 ticket by clicking on a button below the post.