This is not a prototype
The Honda e, the automobile brand’s all-new electric car, is not a prototype – it’s a dream come true. Unlike most car manufacturers who showcase prototypes that will never reach the streets, Honda’s prototype came to be just as it was designed – just as it was conceptualized. The Honda e is physical proof of how powerful dreams can be, as illustrated through our film, digital platform and teaser campaign. The film This Is Not a Prototype highlights the creation process of a dream car: no guidelines and total freedom, it’s a car designed from a blank page. It represents the power of believing, the importance of challenging conventions, and the beauty of dreams becoming reality.