Hyundai Motor Company is evolving. In 2019, they set their brand vision to “Progress for Humanity,” thereby marking their intention to go beyond automobile manufacturing and become a mobility solution provider. In other words, they’re taking sustainability seriously.
A goal this significant called for the best counsel in the world. So we called the UNDP.
There began weeks of talks, workshops, and pitches in New York City that eventually resulted in a first-of-its-kind partnership.