Streaming content had become the new normal, with affordable services like Netflix, Crave, and Apple TV. Sports fans however, had been left in the dark ages, relegated to linear TV, Pay Per View, or OTT top ups to expensive cable packages.
DAZN was looking to capitalize on cord-cutting habits by offering Canadian sports fans unprecedented access to games live and on demand from the convenience of any mobile, connected, or gaming device. We developed a digital centric campaign leveraging programmatic social and digital advertising as well as social content to identify and engage with multiple sport fans communities online to promote the new service platform.
The launch was centered on DAZN’s exclusive NFL coverage, but was then expanded to messaging beyond NFL where we were able to replicate the agile process to a diverse range of sports.