the boundaries
of creativity

Cirque du Soleil

A 20+ years co-creation partnership that challenges the limits of imagination and possibility

Pursuing the love of creativity and uncertainty has solidified our complementary partnership with Cirque du Soleil for over 20 years. With a shared DNA striving to make the impossible possible, together we bend the constraints of reality in order to make a resonating impact within society. It’s a relationship that goes beyond collaboration, a co-creative partnership that has elevated both parties since the very beginning and that continues to gain momentum.

Together we have named, branded, advertised and created platforms and experiences for dozens of Cirque du Soleil shows, as well as collaborating on C2 Montréal, a creative product both companies have imaginatively curated over the years.



Alegría: The Return of an Icon