Unite All Originals
adidas asked us to leave Originals’ imprint in the worlds of our current and future fans, through mass and social media. We reaffirmed the brand’s position as the apparel brand that relentlessly pursues creativity, self-expression, and authenticity, in their hands and on their screens.
Leave Originals’ imprint in the worlds of our current and future fans, through mass and social media.
Call upon pioneering spirits DJ/producer A-Trak, designer SO-ME and Run-D.M.C. to join and define new forms of originality. Create content and release it on social media, driving to an online experience. Through a hashtag, invite fans to take part.
The response was far greater than expected, translating into a 30% sales increase in the first month alone. People worldwide were talking, sharing, and engaging with the brand, pushing the campaign even further by creating their own original content.