work

“Craft takes time” was the main idea behind the installation’s design. Half pendulum half hourglass, it alludes to the passage of time, as well as to the time required to master any kind of artistic discipline. The number 96, its shape echoing the ADC logo, is also a testament to this. The installation is meant to embody ADC’s identity and Awards Ceremony. The lighting effects and moving quality of the piece were replicated in ADC’s posters, videos, documents and awards ceremony.