Two cities, 53 fine artists, one rallying cry: Transform Today. Sid Lee created an unforgettable showcase of live artistic transformation to launch Absolut’s global platform to a US audience. Enlisting a community of prominent artists, Sid Lee developed “Open Canvas”, a public art project that transforms two city blocks in NYC and San Francisco into immersive artworks.
- 7.5 MM video views
- 103 MM PR impressions (New York Times, San Francisco Chronicle, etc.)
- 100 MM social media impressions
- Over 280,000 attendees experienced Open Canvas and attended related Absolut events in over 15 local accounts.
- But, more than that, Open Canvas became proof of the brand’s vision, demonstrating that creativity is indeed the most powerful agent of transformation.
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Royalmount Champ Libre