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Jeffrey is an unrelenting champion of creative excellence. He’s spent his career at some of the top creative agencies in both Canada and the United States, where he led global campaigns and teams that were named to the Advertising Age A-list twice, Creativity’s “Innovators of the year” and the Forbes Top 10 Ad Agency list. After joining Sid Lee, Jeffrey co-led the iconic “We the North'' campaign for the Toronto Raptors and has since been instrumental in growing the agency’s reputation on the global stage, shaping work that is simultaneously imaginative and effective. He is also a key driver of the Sid Lee Collective, the agency’s incubator with an emphasis on cultural and political initiatives designed to disrupt, engage and provoke. Jeffrey’s work has been recognized internationally, and garnered him multiple awards at Cannes, D&AD, Clios, One Show and Art Directors’ Club.