Cannes Lions: Sid Lee takes bronze

Congratulations to our artisans who won a Bronze Lion in the Design category on June 17 for the Impactful Reminder exhibit, and to the team who worked on Seen by Tréca, which was nominated in the Entertainment category.


The Impactful Reminder: Driving not texting
On April 15, 2019, Montrealers were exposed to three wrecked cars at Place Jacques Cartier. The provocative scene invited passersby to learn about the consequences of texting while driving.

Inspired by the stories of three victims whose accidents occurred in Quebec, we recreated near-perfect replicas of the cars involved in the victims’ accidents. Exhibited in Old Montreal, participants could listen to the victims’ stories by texting the number associated with each replicated car.

Seen by Tréca: Art and comfort
There’s nothing better than looking at world-class art while laying down on a world-class mattress. Seen by Tréca is a unique kind of mattress trial, offering museum visitors the chance to look upon immense and incredible suspended ceilings from possibly the best perspective: the ground. With a worldwide tour planned, the project was first launched at the Opéra Garnier in Paris, where more than 12,600 visitors laid down on Tréca mattresses to contemplate the masterpieces on the ceiling.